This project is about understanding the difference of packaging between a name brand and a generic brand. I reached my final decisions by going through the issues of how to make a packaging stand out and work for the brand. With this project, a design challenge I had to overcome was finding something that isn’t already made in a similar style and making it read as frozen yogurt rather than ice cream. One of my methods was making sure to emphasize the product and flavor.

Container labels

Container Design

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